by Nadine Prada | Sep 26, 2022
BECEL LOVE LETTERS Heart disease and stroke is the number one killer of Moms in Canada.And in most cases, the risks are easily prevented.Our Becel “Love Letters” campaign asked moms to take care of themselves first, in a surprising way. BECEL LOVE LETTERS CAMPAIGN...
by Nadine Prada | Sep 26, 2022
bake, batter & roll Canadians have been baking with Robin Hood Flour for 100 years. To thank them, we created a free bakeshop like no other. bake, batter & roll case study video BAKESHOP DESIGNWe brought to life our “Willy Wonka meets Bakeshop”...
by Nadine Prada | Aug 30, 2022
THE DOVE PLAY In a groundbreaking way, we set out to smash the stereotypes that women over 45 face, connect with our Dove Pro•Age target and prove that ‘Beauty has no age limit.’ The result was ‘Body & Soul’, an original play we created, conceived and staged....
by Nadine Prada | Aug 30, 2022
dove cool moisture Dove Cool Moisture is made with cucumber and green tea extracts. In order to give a refreshing lift to commuters on their way to and from work, we transformed dingy subway corridors into photography exhibits complete with cool green walls, marble...
by Nadine Prada | Aug 30, 2022
WAKING UP HANNAH To launch the new Dove GoFresh product line, we created the world’s first interactive romantic comedy. Unlike typical branching narratives, ours contained 19 different plotlines and 7 different endings in which the story made perfect sense no...
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